Park Plaza Hotels (UK) Services Ltd / PPHE Hotel Group
UK Company Registration No. 06255890
Registered Office: County Hall - Riverside Building 2nd Floor, Belvedere Road, London, England, SE1 7GP
Operating Dining Venue
Chino Latino London, Park Plaza London Riverbank, 18 Albert Embankment, Lambeth, London SE1 7TJ
+44 (0)20 7769 2500
1. Who We Are and What We Do
This Privacy Policy is provided by Park Plaza Hotels (UK) Services Ltd ('PPHE Hotel Group'), a company registered in the United Kingdom with company number 06255890, having its registered office at County Hall - Riverside Building 2nd Floor, Belvedere Road, London, England, SE1 7GP, in conjunction with Park Plaza Hotels Europe B.V. (Radarweg 60, 1043 NT Amsterdam, The Netherlands) and its operating subsidiaries ('PPHE', 'we', 'us', or 'our').
Chino Latino London is an award-winning contemporary Pan-Asian restaurant and Latin cocktail bar operating within Park Plaza London Riverbank, 18 Albert Embankment, London SE1 7TJ.
Park Plaza Hotels Europe B.V., Park Plaza Hotels (UK) Services Ltd, or the relevant operating entity of PPHE Hotel Group is the data controller responsible for your personal data. The UK Information Commissioner's Office (ICO) is the Lead Supervisory Authority for data processing carried out by PPHE Hotel Group.
2. Purpose of This Policy
This Privacy Policy explains how we collect, use, share, and protect personal information obtained through our website (chinolatino.co.uk, chinolatino.london, pphe.com), our dining reservations, masterclasses, private events, customer service interactions, and in-venue hospitality services at Park Plaza London Riverbank.
Please note that this Policy should be read in conjunction with our Website Terms & Conditions and our Cookie Policy.
This Privacy Policy does not cover independent franchisees or third-party reservation portals who operate under their own respective data protection notices.
3. How to Contact Us
If you have questions about this Privacy Policy, wish to exercise your data subject rights, or have any data protection queries:
• By Email: dataprotection@pphe.com or london@chinolatino.co.uk
• By Post: Data Protection Officer, Park Plaza Hotels (UK) Services Ltd, County Hall - Riverside Building 2nd Floor, Belvedere Road, London, England, SE1 7GP
• By Telephone: +44 (0)20 7034 4800 (ask to speak with the Legal & Data Privacy Team) or +44 (0)20 7769 2500 (Restaurant Reception)
4. What Personal Information We Collect and How We Use It
We collect and process personal data for key operational, hospitality, legal, and communicative purposes:
A. Dining & Event Reservations (Performing Our Services)
When you reserve a table, book a Dim Sum Masterclass, or enquire about private dining, we collect: full name, contact telephone number, email address, date and time of booking, party size, dietary requirements or allergies voluntarily provided, special seating requests, and payment/guarantee card details.
Legal Basis: Performance of a contract with you, and compliance with hospitality service obligations.
B. Customer Service & Enquiries
When you submit enquiries, ask questions about our menus or private hire, or request bespoke events, we process your contact information and message details to respond promptly.
Legal Basis: Legitimate interest in providing responsive, high-calibre guest hospitality.
C. Newsletter & Marketing Communications (The Riverbank Journal)
If you opt-in to receive our culinary newsletter, seasonal invitations, and cocktail masterclass announcements, we process your email address and communication preferences.
Legal Basis: Consent, or legitimate interest where permitted under electronic marketing regulations (soft opt-in for existing guests). You may unsubscribe at any time via the link in each email.
D. Guest Feedback & Service Excellence
We may invite diners to provide post-experience feedback or surveys (e.g. through Medallia Inc. or internal feedback mechanisms) to refine our culinary offerings and service standards.
Legal Basis: Legitimate interest in improving our food, drink, and dining atmosphere.
E. Security & Surveillance (CCTV)
For guest and staff safety, asset protection, and crime prevention, CCTV operates across public dining and hotel circulation spaces. Clear signage is placed where CCTV is in operation.
Legal Basis: Legitimate interest in maintaining safety, security, and supporting legal compliance.
F. Business Administration & Legal Compliance
Maintaining transactional accounting records, managing tax/VAT compliance, preventing fraud, and defending or establishing legal claims.
Legal Basis: Legal obligation and legitimate business interests.
5. How We Obtain Your Consent
Where processing requires your consent (e.g. marketing newsletters or non-essential analytical cookies), you provide explicit consent through opt-in checkboxes or our cookie preferences tool.
You may withdraw your consent at any time without affecting the lawfulness of processing undertaken prior to withdrawal.
7. Third-Party Links & External Providers
Our website may include links to third-party services, such as social media channels (Instagram, Facebook, LinkedIn), reservation portals, and partner hotel resources.
When you click on these links, you leave our environment. We do not control and are not responsible for the privacy practices of external third parties. We encourage you to read their independent privacy notices.
8. How Long We Keep Your Personal Information
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, tax, and reporting requirements.
Dining transaction records and booking histories are generally retained for up to seven (7) years following our last interaction, after which data is securely deleted or anonymized.
Marketing subscriptions are retained until you unsubscribe or after an extended period of inactivity.
9. Confidentiality and Security Measures
We have implemented robust technical and organizational security measures to protect your personal information from unauthorized access, accidental loss, improper use, disclosure, or alteration.
All personnel and third-party processors who access personal information are bound by strict obligations of confidentiality and data security.
10. Your Rights Under UK GDPR & Data Protection Laws
Under the UK Data Protection Act 2018 and UK GDPR, you possess extensive statutory rights regarding your personal information:
• Right of Access: You have the right to request a copy of the personal information we hold about you.
• Right to Rectification: You may request that inaccurate or incomplete information be corrected.
• Right to Erasure ('Right to be Forgotten'): You can request deletion of your personal data where it is no longer needed.
• Right to Restrict Processing: You may ask us to restrict processing while an accuracy dispute is being investigated.
• Right to Data Portability: You may request transfer of your structured data to another provider in machine-readable format.
• Right to Object: You can object to processing based on legitimate interests or for direct marketing purposes at any time.
• Right to Withdraw Consent: You can withdraw previously granted consent at any time.
• Right to Lodge a Complaint: You have the right to file a complaint with the UK Information Commissioner's Office (ico.org.uk, helpline: 0303 123 1113).
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect operational, regulatory, or technical changes. Any revisions will be published on this page with an updated revision date.
We encourage you to review this policy periodically to stay informed regarding how your personal information is protected.
12. Transfer of Personal Data Outside of the UK/EEA
Due to our international hotel operations and global technology partners (e.g. cloud hosting, analytics, and marketing platforms), your information may be processed in countries outside the UK and European Economic Area.
Where international transfers occur, we guarantee adequate safeguards in compliance with UK GDPR, including standard contractual clauses (SCCs), UK International Data Transfer Agreements (IDTAs), and equivalent data protection benchmarks.
13. Disclosures of Personal Data
We may share your data with:
• Internal Entities: Companies within the PPHE Hotel Group for consolidated customer service and reservation management.
• Third-Party Service Providers: IT support providers, reservation platform engines, payment processors, and survey systems operating under strict data processing agreements.
• Professional Advisors & Regulators: Legal counsel, auditors, insurers, tax authorities, and law enforcement agencies when mandated by law.
14. General, Minors & Governing Law
Children: We do not knowingly collect personal information from individuals under the age of 16 without parental or guardian consent.
Language: This Policy is drafted in English. Any translation is provided for convenience; in the event of ambiguity, the English language version shall govern.
Governing Law: This Privacy Policy is governed by the laws of England and Wales. The courts of England shall have exclusive jurisdiction over any disputes.
Questions Regarding Your Data or Reservations?
Our Data Privacy & Hospitality Team is available to assist with any enquiries.